Selling on Amazon Your Listing Is Under Review Reddit
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Doing an Amazon product launch tin help sellers build momentum and increase their sales from a new Amazon production. But of form, your success would depend on setting up the right product launch strategies. One of the things we recommend to creating a successful launch campaign is by using Reddit ads.
Why Utilise Reddit for Your Amazon Product Launch?
Reddit is the 7thursday almost visited website beyond the globe with over 30 billion users worldwide. 430 million of these are considered monthly active users! These figures are already enough reason to ready an Amazon production launch on Reddit. Fifty-fifty better, Reddit also has over ane.ii one thousand thousand subreddits that are highly full-bodied on specific topics. For Amazon sellers, the best thing about subreddits is that they have millions of members who interact on niche topics daily. These individuals tin can make a peachy target marketplace for your product launch.
Including Reddit ads on your Amazon product launch strategy can bring in external traffic to your production listings. This is 1 of the acme-ranking factors for Amazon search engine optimization (SEO).
How to Create an Advertising Entrada on Reddit
Subreddits permit you to put ads related to the specific niche they're focused on. These ads will appear as "Promoted" posts. These look pretty much like the normal posts, but with a call to action on the bottom of the mail service.
If you're set to launch your production on Reddit, the first thing you have to do is create an business relationship. Become to ads.reddit.com and sign upward. Promoted posts are very similar to Facebook ads, but instead of using "interests" every bit a targeting method, yous will use "subreddit interests/subreddits" within Reddit.
In the home folio, click the blue "Create Campaign" button to get started. You will exist redirected to the "Campaign" page where you volition exist asked to type in the proper name of your entrada, the funding musical instrument for your entrada, and the objectives of your campaign.
In the "Objective" role, you can choose from different ad campaign goals, such equally:
- Brand awareness and reach
- Conversions
- App Installs
- Video views
- Traffic
Since you'll be launching Amazon products, we recommend that you lot cull the Conversions Objective. This one is more focused on people with ownership intent.
How to Create an Ad Group for Subreddits
Once you lot're done filling in the kickoff few details about your Amazon advertizement campaign, click next. Then you can proceed with creating an ad group for subreddits. Here's a step past step guide:
1. Type in the details of your production and target the correct audition.
Yous'll be redirected to the Advertisement Group section. Hither, you lot'll be asked to blazon in your advertisement group name, the location or country of your target audience, the interests, and the communities (which would be the subreddits you'd like to target).
2. Set your advertizement budget and schedule.
Under "Delivery," you need to put your daily budget, bid amount per click (or how much you would like to spend on your ads), then the entrada schedule (offset & optional terminate date).
3. Input your ad title, URL, creatives and phone call to action.
When y'all click continue, yous volition state on the actual creatives page where y'all will put the type of postal service (whether information technology'due south a link or a video). If you click "Link Post," you will too be asked to type in the post title and the destination URL of the production yous'd similar to promote.
For the "Card Epitome" section, yous need to create a 1200×628 graphic for your ad. We recommend that you lot put text on the graphic and use an eye-catching font, product images and/or colors. For example, if you lot're launching a new production for l% off its original price, and so yous can create an image with a "Launch Promo: 50% OFF" copy or something related to that.
This folio also has a "Phone call to Action" dropdown where you can easily choose "Shop Now." When you lot scroll down, you will see your ad preview for your chosen subreddits. You tin see how your ad will look on both desktop and mobile.
iii Means to Funnel your Reddit Traffic to your Amazon Product
Now that you know why it's ideal to do an Amazon product launch on Reddit and how to set upwards an ad campaign in this platform, permit'southward move on to how yous can actually earn from your Reddit advertising entrada. You tin can leverage on this in three ways.
1. Straight Purchase
This is the easiest fashion to launch on a Reddit ad since you don't demand to add coupon codes, vouchers or any other complicated steps for Reddit users to click through your ad and buy your product. All y'all need to do is to create the Reddit ads past following the steps above, utilize the super URL, and direct the user to the product.
Although information technology's pretty straightforward, this strategy is very favorable for your Amazon product listing as it helps you proceeds more external traffic which is ane swell fashion to rank on Amazon's search engine results pages (SERPs). At the aforementioned time, when Reddit users click through your ad and buy your product, you lot can as well go additional ranking juice or SEO points – talk nigh hitting two birds in one stone.
The downwards side with this strategy is that your conversion rate will probably be low and cannot collect additional customer information such as e-mail
2. Direct Buy via Landing Folio
Another manner to earn from your Reddit advertising is by sending the user to a landing page first and then to your product listing using the super URL. Using a landing page service, 1 being http://pxlfy.me/, you tin search for landing folio templates that are specifically fabricated for Amazon product launches. One time y'all take chosen the template, you may be asked to type in your production title, product toll, discount offers, product image, and call to activity (which should lead to your Amazon product folio or list). Some templates also let you to add together reviews that may help convince users to click through your advertisement.
In addition, you can collect an e-mail on the landing page before the potential customer clicks on the link to your Amazon product.
3. ManyChat Rebate via Landing Page
Lastly, you can also launch your product past using the ManyChat app for Facebook Messenger. To be able to do this, you need to get to ManyChat first. One time y'all're on the ManyChat homepage, click "Growth Tools" and choose "Landing Folio." You lot tin edit the headline with your product launch offering and then put a clarification underneath. Add an image, and then click Side by side twice.
Nether Opt-In Deportment, supersede the default opt-in menstruation with your actual ManyChat rebate, and click adjacent. So on the last tab, yous will encounter a landing folio URL which is the one y'all will add on the "Link" field of your Reddit advertizing. This link will direct the user to the landing page of the ManyChat rebate period.
This option may be the most tedious one to set, but it has proven to exist successful for many Amazon sellers. We recommend that you endeavor all three ways to figure out which 1 would piece of work for you lot all-time.
Final Thoughts
With over 40 million searches every twenty-four hours and over 430 1000000 active monthly users, Reddit is indeed one of the all-time platforms to apply when launching a new Amazon product. And although we have covered the virtually essential things you demand to know when setting up Reddit ads, we don't neglect the fact that you may accept questions that we weren't able to answer on this article. So experience gratis to comment on this blog
If you have questions or insights to share, please feel complimentary to post them via the comments section. Please also consider joining our Facebook Group where we hash out whatsoever questions you may take about running an Amazon business.
We are SellerMetrics, our Amazon PPC Software helps Amazon sellers, brands, KDP Authors and agencies navigate Amazon Ad PPC via bid automation, bulk manual bid changes, and analytics.
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Source: https://sellermetrics.app/amazon-product-launch-reddit-ads/
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